Demand guarantees are crucial instruments in international trade, providing security and assurance to beneficiaries. However, the intricacies of these instruments can sometimes lead to discrepancies and non-compliant demands, causing delays and potential disputes. Fortunately, the International Standard Demand Guarantee Practice (ISDGP) provides clear guidelines on how to rectify such situations. Understanding Non-Compliance A demand is deemed non-compliant when it fails to adhere to the specific terms and conditions outlined in the guarantee. This could range from simple errors in documentation to more substantial deviations from the agreed requirements. When a guarantor identifies a non-compliant demand, they must reject it, triggering a process for potential correction. The Beneficiary's Right to Correct Crucially, the ISDGP acknowledges the beneficiary's right to rectify non-compliance. Even if the guarantee explicitly excludes Article 17(b), the beneficiary is still permit...
In the competitive Cambodian banking landscape, identifying and targeting the right trade finance customers is crucial for success. This article outlines five key principles to help banks effectively pinpoint their ideal customer profile (ICP) and develop targeted strategies for acquiring and retaining profitable trade finance clients. 1. Define Your Ideal Customer Profile (ICP) Avoid the "Shotgun Approach": Instead of trying to appeal to all businesses in Cambodia, focus on a single, specific type of trade finance customer. Example: Instead of "all importers," focus on "small and medium-sized enterprises (SMEs) in the garment industry importing raw materials from Vietnam." 2. Deepen Customer Understanding Active Listening: Implement systems to gather customer insights: Desk Research: Analyze industry reports, market trends, and competitor activities. Sales Feedback: Collect data from sales teams on customer interactions, challenges, and feedbac...